Particularly look at what you get were you to win being in Mr. Stephen King's book. Or Lemony Snickett's. Or Neil Gaiman's. Or the other 13 authors who are playing.
I love that it's authors using what they already do to help everyone continue to write whatever they want. I wish I had the money to bid on this, but I'm sure the winning bids will be over what I can afford. But pass this link on, to other people who think it's cool, and to anyone who might have the discretionary income to reasonably bid. I mean, come on, to die in a Stephen King novel? Who doesn't want that?